Following 10 years as an art director, graphic designer and retoucher, I made the transition to photography and began producing images in which I try to combine fashion and beauty with the sensibilities of modern art.
I use self-taught photographic and retouching techniques to create images that are thematically focused on beauty, aesthetics, fantasy and dreams, and I regularly use visual metaphors to explore how the idea of beauty is expressed in the modern world. Using this conceptual approach, combined with a highly stylised execution, I hope to illicit a visceral emotional reaction from the viewer.
I am constantly striving for mesmerising colour and clarity, and my carefully refined aesthetic has attracted the attention of many international clients and publications.
"Your first 10,000 photographs are your worst." - Henri Cartier-Bresson
"Clients don't need photographers, they need photographs." - Bill Westheimer
"Without deviation from the norm, progress is not possible." - Frank Zappa